Core Responsibilities:

• Craft compelling copy for ads, slogans, calls to action, marketing emails, and landing pages tailored to each brand's voice and target audience.
• Collaborate with SEO/SEM teams to integrate keywords into ad copy and landing pages without sacrificing creativity.
• Work with local language teams that ensure quality language translations, adapting copy as needed to maintain meaning and tone.
• Maintain and develop tone-of-voice guidelines to ensure consistent messaging.
• Balance creative innovation with branding consistency and rapid iteration for A/B testing.

Requirements:

• A portfolio showcasing versatility in writing styles (B2B, B2C, technical, conversational)
• Proficiency with CMS platforms (e.g. WordPress, Sulu) and collaboration tools. 
• Bachelor’s degree in Communication, Journalism, Advertising, English or Literature, Marketing, Business, Creative Writing, or a related field.
• Experience working in an agency is preferred.
• Familiarity with interpreting briefs, working with tight deadlines, and collaboration skills.
• Minimum of 5+ years relevant experience.
• Proven track record of success in crafting compelling copy for advertising or marketing campaigns.
• Knowledge of marketing channels and formats is required (e.g. Facebook, LinkedIn, YouTube, display ads, Google Ads, landing pages, etc.)

Competencies Required:

• English fluency: written and spoken. Additional languages are a bonus but not required.
• Cross-Brand Fluency: Adapt output to diverse brand personalities while identifying opportunities for shared creative efficiencies.
• Platform familiarity: able to develop to the requirements of each publishing platform (e.g. Facebook, LinkedIn, YouTube, Instagram, responsive web pages), ensuring optimal presentation of visuals and copy.
• Tools usage: Utilize company tools for collaboration, such as Confluence, Jira, Slack.
• Regulatory Compliance: Ensure all outputs meet necessary standards (e.g., European Accessibility Act)
• Performance improvement mindset: we like to learn and experiment. Agency team will need to adapt ads and other deliverables according to performance data and feedback, such as conversion and engagement rate, customer feedback etc.
• Proactive communication: primary marketing stakeholders are in European or US Pacific time-zones, so an ability to interpret and clarify a brief is key to ensuring quality deliverables.